Epi 19 Image Is Everything

Overview

We have discussed about branding previously but how important are the images we use to help promote our business? Should we simply use the Stock Images available on a number of great sites or should we go bespoke?
When is a good time to use our own in house photography/  mobile phone/ DSLR? When should we bring in a professional?
These are great questions and need to be answered, so Dave and Marie bring in the help of Professional Photographer, Videographer and Drone Pilot, Mr John Cooper.
John has been helping businesses get an edge in their marketing for so many years with his marketing knowledge and more recently professional photographer.
Let John weave you through the difficult questions on when to do it in house and when to outsource.
John covers many aspects on shot framing, subject selection and considerations.
What steps do you take when selecting your image?